Maybe you shouldn’t. With a tremendous amount of intellectual capital and over 1,000 years of custom residential building and remodeling business ownership experience, we’re only interested in partnering with growth-minded business owners who aren’t willing to settle for the status quo.
The following are the most common things we hear from business owners when we ask them what challenges they are trying to overcome in their business:
This was a primary concern for every Alair owner here today, and for good reason. As a group, we’re as proud of the brands that have joined us as the owners’ were, and we remain proud of those collective brands today. This is because they haven’t changed.
It’s important to recognize the difference between your brand and your company name. If we find that our brands are not tightly aligned (core values, core purpose, and beliefs) it would not make sense for either of us to consider working together.
If we do find that alignment of our brands, the only thing that would change, in time, would be the name. With every company that joins Alair, we develop a tailored strategy for the naming transition. Depending on the age and level of name recognition in your market, this transition may take anywhere from months to years to fully implement.
The first step is a confidential executive level discussion, builder to builder. We don’t have a sales team as we’re looking to discuss partnerships, not transactions. Here is an outline of how we would work together to determine whether or not there is a mutual fit: